Qualifies the visitor
What they sell, who signs off, what they run today. Four questions, asked in conversation rather than as a form.
AI demo agent
Everyone who asks gets a real demo.
Stea runs live demos inside your real product. It qualifies each visitor, shows the screens that answer them, and sends you the transcript. 60 languages, any hour.
Try it yourself. Three minutes.
No code to set up Always current Learns every demo
JANFEBMARAPRMAYJUNJULAUGSEPOCT
DiscoveryLive
What do you sell, and who signs off on it?
Warehouse software. CFO signs off over 50k.
Qualified82 / 100
Scenario matched · Multi-country reconciliation
SteaDemo agent · speaking
On-demand product demo Let me show you the product.
Enter your email and Stea runs the demo, qualifying you as it goes.
No human on the other side.
How it works
Four steps, every demo
Most demo tools play the same tour for everyone. Stea qualifies the visitor first, then shows only the screens that answer them.
01
02
Picks the route
A 3PL gets the warehouse flow. A finance lead gets multi-country close. A new admin gets their first week.
03
Runs the demo live
A cloud browser on your real screens, narrating each click. Visitors can interrupt at any point.
04
Sends you the record
Every question, the screen at each step, and anything it declined to answer. In your CRM before you open it.
What it can and cannot do
It cannot change anything in your product
An AI drives your product in front of a buyer, unsupervised. The limits are not settings. They are the only actions that exist.
Runs on your real software
A cloud browser signs into a sandbox you control, on the same address your customers use. Your production environment is never involved.
Read-only by construction
Every action is written by hand for your product and tagged before it ships. It navigates, filters and opens records. It cannot submit, delete, pay or change a setting, because those actions were never built.
Flags what it cannot answer
If a question falls outside your material, it says so, flags the question, and tells the visitor someone will follow up. It does not guess at pricing or compliance.
Every demo is auditable
Full transcript, the screen at each turn, and every flagged question. If it gets something wrong you will see it, and you fix it once rather than per demo.
When it breaks
Your product changes and an action stops matching the screen. The agent says it cannot show that right now instead of clicking the wrong thing, and you get notified. It does not improvise.
Deploy it anywhere
Put it where buyers already are
No SDK and no code inside your product. A single script tag on the pages you choose, or a plain link if you would rather not touch the site at all.
A link you send
Answer "can I see it?" with a link that runs the demo instead of a calendar invite. Works in a sequence, a DM or a webinar chat.
A button on your site
One script tag, locked to the domains you name. Put it on the pricing page, where people leave instead of filling in a form.
Inside your product
The same widget for signed-in users: a new admin in week one, or a team opening a module they just bought.
Decks, signatures, channels
A QR code in a deck, a line in an email signature, a pinned link in a shared customer channel.
Live in a week
No engineering on your side
Nothing is installed in your product: no extension, no script, no SDK. One login is the whole integration.
Day 1
You send us a login to a demo environment.
Day 2–5
We write the actions for your product: what it can click and what it can show.
Week 1
You arrange them into routes, run it yourself, and publish when it is right.
What comes back
The demo notes nobody writes up.
Every demo produces a record your team can act on that morning, instead of a call recording nobody opens.
Score and full transcript
- Every question asked, every answer given
- Timestamped, turn by turn
- Translated, with the original kept
What they saw
- Which scenario it picked, and why
- How far they got before they left
- The screen at every step
A CRM record
- Written the moment the demo ends
- Follow-up already sent
- No rep typing up notes
Your content gaps
- The questions it could not answer
- Grouped, so you see the pattern
- Often the most useful output
Syncs with the tools you already use
HubSpotSalesforceAttioPipedriveSlack
The problem
Every demo costs a rep an hour.
A rep has about ten demo hours in a week. Everyone past the tenth gets a recording, a slot next Thursday, or no answer at all.
- Off-hours A buyer three timezones away Your next slot is Thursday
- Small deals Twelve seats, not worth an hour Big enough to buy, never shown
- Onboarding A new admin in week one Needs nothing the CFO was shown
- New markets A market with no rep yet You find out it was real a year late
These are not decisions. They are capacity limits. Stea runs the demo without the hour.
Why now
Buyers no longer object to an AI demo.
Two years ago an AI on a demo call cost you the lead. Today most buyers prefer an answer at 11pm to a slot on Thursday. That changed recently enough that your competitors are still booking calls.
Pricing
Pricing is set with you, on the call.
A fixed fee to build your agent, then a price per demo. You get both numbers before you commit to anything.
- No seats, no platform fee
- No annual contract
- You pay only for demos that worked
The build fee covers a week of real work: a person writing the actions for your product. It is also why we can afford to tell you when your product is not demoable yet.
Get the numbers on a callA week of demosExample
Berlin · CFO
Billed Rotterdam · new admin
Billed Austin · RevOps
Free Sales or onboarding, same ruleshowed nothing → free
The trade
We are early. That is the offer.
We are taking on a small number of first customers. You work directly with the founders, your price is set with you, and your requirements get built before anyone else's.
It also means the product is young. If that trade does not suit you now, the terms will be worse in a year. Come back to us then.
The founders are on every early call.
Anton Selikhov Co-founder, Stea
Why this exists
Most of the lost deals I have seen had nothing to do with the product. Someone asked for a demo, the next slot was three days out, and they moved on. Nobody chose to lose them. There were not enough hours in the week.
Stea is one idea: if a fitted demo costs a rep an hour, remove the hour. Not a recording of a demo, but the real product, driven live, for whoever turned up.
We are early and I would rather say so. We write the actions for your product by hand, which takes about a week, and sometimes we look at a product and tell you it is not demoable yet. Either way, you get me on the call.
Book thirty minutes with meStraight answers.
How is this different from a chatbot or a GPT wrapper on our docs?
A chatbot retrieves text and answers questions. Stea drives your actual product: it qualifies the visitor, opens the real screens that answer them, and narrates what is happening. You get back a transcript of a demo, not a chat log.
Does it need access to our production product?
A demo account or sandbox you control and we do not. Nothing touches customer data.
Is there a free trial?
No. Setting you up means writing the actions your agent can take inside your product: about a week of work before you have anything to try. We charge a fixed fee for that build rather than pretending it is free. It is also why we will tell you within two days whether your product is demoable at all. After that, you pay only for demos that worked.
How long does setup take?
Give us the scenarios you demo today and the material you answer questions from. First working version inside a week. We build it with you rather than handing you a config screen.
What if it says something wrong about pricing?
It answers from what you give it and flags what is not covered instead of filling the gap. You see every transcript, and flagged questions come to you.
Will leads know it is not a person?
Yes, it tells them. That is a design decision, not a limitation.
Is this a chatbot on our docs?
No. A chatbot searches a knowledge base. Stea opens your real screens and shows the visitor the thing they asked about. When your material does not cover a question, it says so rather than retrieving something close.
What if we already use an interactive demo tool?
Then your tour is covered, and what is missing is everyone it does not fit. A tour plays the same path for a CFO and a warehouse manager. If that is working for you, keep it. We will say so on the call.
Can we use it after someone buys, not just before?
That is half of what it is for. The same agent onboards a new admin, walks a team through a module they just bought, and answers the how-do-I questions your CSM has answered forty times. It asks what they are setting up instead of what they are buying.
What happens when our product changes?
An action that no longer matches the screen stops instead of clicking the wrong thing. The agent says it cannot show that right now and carries on. You get notified and we fix it. It does not improvise its way through your UI.
30 minutes with a founder
Find out if it fits
We are taking on a small number of first customers, so you talk to the people building it rather than a sales team.
Book a time Pick a slot. No form first.
- You show us the product. We say which flows it can demo.
- You get both numbers: the build fee and the price per demo.
- If it does not fit, we say so on the call.